The Future of Fashion is Here: 3D Printing
I had heard of 3D printing before but was a little fuzzy on how it all actually worked, so when I got an invitation to trial a new fashion printing technology, of course I said yes. Frances Guevara, founder of Printing House, is a New Orleans native currently operating out of the IDIYA space on N. Broad St. She is the owner of the only machine in the New Orleans metro of its kind; it somewhat resembles a spray tanning booth and contains 14 sensors that accumulate data from 1.5 million points on a person’s body.
From the point cloud, the software generates a person’s unique form, and then Printing House uses this information to produce custom-made garments. Originally an architectural designer, Frances became interested in this technology in 2013, when she entered a 3D printed fashion competition in Singapore. She explains, “Fashion and architecture are quite similar in terms of their challenges and rewards, but I prefer the smaller scale of designing clothes over buildings because it’s possible to have complete control over the final product.”
I participated in the test phase, in which I was measured and then we assessed how well the resulting garment would fit. I was impressed by how fitted the piece was and am really excited to see this business start real production. Soon clients will be able to schedule appointments with Frances – there will be three dress designs to choose from, and below is the quick and easy process that future clients can expect.
- Visit IDIYA to be measured.
- Select your dress design.
- Fill out a client intake form.
- Undress to bra and panties, and step into machine. Hold the side handles and do as instructed by the computer. The entire scan takes about 18 seconds.
- That’s it! Your garment will either be delivered to you or you can pick up in 1 day.
In the future, Frances hopes to expand to online ordering – once Printing House has your measurements, you can create repeat orders without having to come back in, unless you need to be re-measured.
All photos by Tim Black Photography.